How a small HR Team at BBB GW+P delivered big wins without adding headcount

About Better Business Bureau GW+P

Better Business Bureau (BBB) is a non-profit organization dedicated to fostering trust between businesses and consumers by promoting ethical commerce and transparency. Through BBB Accreditation, businesses enhance their reputation, drive growth, and reduce risk, helping them succeed with integrity.

BBB GW+P’s HR team was tasked with engaging a diverse, remote workforce while managing essential HR operations like onboarding, benefits enrollment, and recognition programs. However, their small team struggled to keep up with time-consuming manual tasks, leaving little room for strategic, high-impact initiatives.

The Challenge

Before implementing ChangeEngine, BBB GW+P’s HR team faced major roadblocks in three key areas:

• Time-Intensive Processes – Routine HR tasks like onboarding, open enrollment, and employee recognition required hundreds of hours of manual effort, straining an already lean team.
• Inconsistent Employee Engagement – Without an integrated HRIS tool, employee communication was fragmented, making it difficult to deliver timely, personalized messages that resonated with employees.
• Lack of Visibility – Employees were unaware of benefits, engagement programs, and recognition initiatives, while HR lacked insights into engagement trends and program effectiveness.

With limited bandwidth, the team needed a scalable solution to free up their time, improve employee awareness, and increase participation in HR programs.

The Solution: ChangeEngine

BBB GW+P partnered with ChangeEngine to automate repetitive HR processes, improve communication strategies, and enhance the overall employee experience.

• Automated Onboarding & Recognition – Freed up 404+ hours per year by automating new hire onboarding, ensuring a seamless and engaging experience for every new employee.
• Personalized Employee Communications – Leveraged targeted messaging based on location and demographics, ensuring higher engagement with open enrollment, and HR updates.
• Seamless HRIS Integration – ChangeEngine integrated with BBB GW+P’s existing HRIS, eliminating manual processes and reducing administrative workload.
• Data-Driven HR Insights – Advanced analytics tools provided real-time engagement tracking, allowing the HR team to optimize communication strategies and increase participation.
• Culture-Driven Automation – Automated birthday and anniversary recognition saved 595+ hours annually, strengthening employee connection and workplace culture.

The Impact: A More Engaged & Efficient Workforce

Since implementing ChangeEngine, BBB GW+P’s HR team has saved over 1,000 hours annually, enabling them to focus on strategic initiatives while significantly enhancing employee engagement.

• 1,000+ Hours Saved Per Year – HR automation allowed the team to operate more efficiently without additional headcount.
  • Onboarding Automation – 404 hours saved
  • Anniversaries & Birthdays – 595 hours saved
• Increased Employee Engagement – More employees are actively participating in recognition programs and responding to HR messages.
• Stronger Workplace Connection – Consistent, automated communication has boosted workplace culture and employee awareness.
• Cost Savings & Efficiency – By eliminating manual processes, the HR team achieved the impact of an extra hire without increasing headcount.