A digital adoption program is an initiative to ensure employees not only start using new software
or systems, but actually become proficient and comfortable with them. ChangeEngine helps by managing the communication side of that initiative – it can guide employees through the learning curve with scheduled tips, tutorials, and reminders, so nobody feels lost when a new tool is introduced.

It acts like a digital coach in their inbox (or chat). For example, if your company rolls out a new CRM or HR system, ChangeEngine can send a structured series of communications: an introduction announcement, followed by a week-by-week onboarding guide (like “Week 1: How to set up your profile”, “Week 2: Logging your first report”, and so on). Each message can include screenshots, how-to guides, or quick tips. This steady, guided approach helps employees learn step by step instead of getting overwhelmed all at once.

Yes, that’s a perfect use case. You can create a drip campaign – say, one helpful hint every day for the first two weeks after launch, or a weekly deeper-dive tutorial. Once you load those into ChangeEngine and set the schedule, the platform will send them automatically. Employees will consistently get those bitesize lessons without anyone on your team having to hit “send” repeatedly.

Whatever works best for your team – ChangeEngine supports rich content. You can use step-by-step written guides with screenshots, link to short tutorial videos, send infographic quick-reference cards, or even interactive FAQ links. Mixing formats (text, visuals, video) keeps the training interesting. With ChangeEngine, you ensure all those formats carry your branding and come in a digestible way, rather than just tossing a thick manual at people.

When messages speak directly to how a tool helps your job, you pay attention. With ChangeEngine, you can tailor tips so, for example, sales teams get examples about sales scenarios, while HR folks see how the tool aids HR work. This relevance makes employees more eager to try the tool because they see the personal benefit.

While ChangeEngine pushes out content, you can definitely use it to direct employees to an on-demand resource hub. For example, every email can include a “Need help? Visit our Adoption Help Center” link that goes to an intranet page or FAQ site. And because you can schedule periodic reminders about that hub, employees will remember they have a go-to spot whenever they have questions outside of the scheduled tips.

Very quickly. If your schedule shifts – say a feature will be delayed by a week – you can go into ChangeEngine and adjust the dates or content of the upcoming messages in a few clicks. You could also insert an extra update communication on the fly. This agility means your messaging can adapt in real-time to the realities of the project, ensuring employees always have up-to-date info.

Communications success can be seen in engagement metrics – high open and click rates on your ChangeEngine emails indicate employees are paying attention to the rollout. But the ultimate measure is the adoption of the tool itself. Good communication (via ChangeEngine) should translate to faster and higher usage rates of the new digital tool. So you’d look at the tool’s user stats: are more people logging in and using key features? If yes, your digital adoption communications are doing their job by driving those behaviors.