Employee advocacy turns your team into brand ambassadors – which can amplify your company’s message far beyond traditional marketing. When employees share positive stories or news, it comes off as more authentic. ChangeEngine supports this by streamlining how you equip employees with shareable content and by keeping the enthusiasm up through consistent internal promotion of advocacy initiatives.

Yes, that’s a big part of it. You can distribute ready-to-share content like sample social media posts, images, or videos via ChangeEngine. Let’s say you want employees to promote a community service event – you might send an email with a catchy image and a couple of pre-written tweets or LinkedIn posts they can copy-paste. Everything is formatted nicely, so employees know exactly what and how to share without worrying about crafting the message from scratch.

Automation can keep the momentum going. You could set up a series: first email invites them to join the advocacy program, the next week an update highlighting how many have participated so far, the week after that a friendly competition update (like a leaderboard of top sharers or referrers). ChangeEngine can also automatically recognize participants – for example, sending a thank-you note or a badge to someone once they’ve shared three posts. These timely nudges and rewards are handled automatically, which keeps people engaged over time.

Yes. While it might not directly see someone’s personal social media, it can track interactions with your advocacy content. For instance, if you include unique links or campaign hashtags in the content you distribute, you can monitor engagement through those. Within ChangeEngine itself, you can see who clicked the “Share” link or who forwarded the advocacy email. These insights let you identify your most active advocates and also see overall program reach.

There’s a lot of flexibility. You could run an employee referral campaign, where ChangeEngine sends reminders about open jobs and how to refer friends, then celebrates employees who made successful referrals. Or a social media challenge, like encouraging everyone to post a photo on a theme (e.g., their home office setup, wearing company swag) – ChangeEngine can kick it off and then later share a collage of the best posts. You can also do knowledge sharing campaigns, such as asking employees to blog or speak at events, with the platform promoting those opportunities and recognizing participants.

It provides them with content that’s already aligned with your brand. So when they use the suggested posts or images you supply, you’re indirectly ensuring the messaging and tone are on point. That said, employees often add their personal touch – which is great – but since you gave them a solid starting template, the core of the message stays consistent. ChangeEngine basically acts as the bridge between your marketing/comms team and employees, delivering brand-consistent material straight to them.

Absolutely. If you have location-specific events (like “our London office is doing a charity run, help spread the word in the UK”), you can send that only to the relevant employees. Or maybe you have different advocacy asks for different departments (sales might share product news, while engineering shares tech blog posts). ChangeEngine’s segmentation ensures each group gets advocacy content that’s appropriate for them, which makes them more likely to share it.

Many! Your company’s reach grows because each share taps into new networks – which can help recruiting, marketing, and brand awareness. Employees engaged in advocacy often feel more connected and proud of where they work, since they’re actively representing the company. And with ChangeEngine making it easy and fun, you’ll likely see more sustained participation. Over time, this can lead to tangible benefits like increased job referrals, higher trust in company messaging (people trust people they know more than ads), and a workforce that’s united in celebrating the company’s mission and successes.