How Aircastle unified global communications and freed HR to focus on strategy

About Aircastle

Aircastle is a global leader in aircraft leasing, delivering sustainable solutions to airlines worldwide. The company fosters a diverse and inclusive work environment that values professional growth, transparency, and community engagement—empowering employees to thrive.

With employees across the U.S., Ireland, and Singapore, Aircastle’s HR team faced increasing challenges in managing internal communications efficiently. Their small but strategic team of three needed to engage a global workforce while balancing core HR initiatives, including DEIB programs, culture-building efforts, and leadership communications.

The Challenge

Before adopting ChangeEngine, Aircastle’s HR team struggled with:

• Limited Bandwidth – A three-person HR team was responsible for managing a broad range of employee engagement initiatives, making it difficult to develop a consistent communication strategy.
• Lack of Visibility – Without a structured internal communication process, maintaining transparency across three global regions was a challenge. Employees were often unaware of key HR initiatives.
• Inefficient Manual Processes – Sending messages at the right time for global teams was difficult, leading to employees missing important updates or receiving messages outside of their working hours.

With hundreds of hours spent on repetitive manual tasks, Aircastle needed a solution that could automate, optimize, and scale its HR communications.

The Solution: ChangeEngine

Aircastle partnered with ChangeEngine to streamline internal communications, automate engagement programs, and increase the impact of HR initiatives globally.

• Global Time-Zone Optimization – Automated message delivery ensured employees in Singapore, Ireland, and the U.S. received timely, relevant updates during their working hours.
• Seamless HRIS Integration – ChangeEngine integrated with ADP, allowing Aircastle to automate Employee Recognition (Birthdays, Anniversaries), DEIB programs, and Culture & Values initiatives.
• Set-and-Forget Automation – Recurring communications (e.g., birthdays, values programs, strategic leadership updates) were fully automated, significantly reducing HR workload.
• Polished, Consistent Messaging – The AI tone-of-voice feature helped the HR team craft engaging, high-quality CEO communications, improving leadership visibility and alignment.
• Data-Driven HR Engagement – Advanced analytics tools provided real-time insights into open rates, engagement levels, and communication effectiveness, allowing for continuous improvement.

The Impact: Transforming Internal Communications at Scale

Since implementing ChangeEngine, Aircastle’s HR team has saved over 800+ hours annually, reallocating their time to high-impact strategic initiatives instead of manual communication tasks.

• 76% Open Rates – Employee engagement with HR communications dramatically increased.
• 800+ Hours Saved Per Year – Time previously spent on manual tasks was redirected to more strategic initiatives.
• Stronger Global Employee Engagement – Employees in different time zones received updates at the right moment, improving visibility and participation in HR initiatives.
• Cost-Effective HR Operations – ChangeEngine’s automation delivered the impact of an extra team member without additional hires.